Θυμάστε την ανάρτησή μου με την υπόθεση της Νεστλε της ΚΙΤ - ΚΑΤ και τα δάση;
Η εκστρατεία ήταν για να σταματήσει η Nestle να αγοράζει Palm Oil για τα προϊόντα της (και την Κιτ - Κατ) από μια συγκεκριμένη εταιρεία.
Η greenpeace κέρδισε τη μάχη και έβγαλε και ανακοίνωση:
Sweet success for Kit Kat campaign: you asked, Nestlé has answered
Feature story - May 17, 2010
A big 'Thank You!' to the hundreds of thousands of you who supported our two-month Kit Kat campaign by e-mailing Nestlé, calling them, or spreading the campaign message via your Facebook, Twitter and other social media profiles. This morning, Nestlé finally announced a break for the orang-utan - as well as Indonesian rainforests and peatlands - by committing to stop using products that come from rainforest destruction.
The new policy commits Nestlé to identify and exclude companies from its supply chain that own or manage 'high risk plantations or farms linked to deforestation'. This would apply to notorious Sinar Mas, a palm oil and paper supplier that Greenpeace has repeatedly caught destroying the rainforest - if it fails to meet Nestlé's new criteria - and also have implications for Cargill, one of Nestlé's palm oil suppliers which purchases from Sinar Mas.
Nestlé's announcement sends a strong message to the palm oil and paper industry that rainforest destruction is not an acceptable practice in today's global marketplace - and it wouldn't have happened without you. From the very beginning, the strength of our Kit Kat campaign has been the truly amazing support from the public - online and offline - both concerned consumers and social media-savvy activists alike.
The support from the online community has been clear since day one when our 'Have a break?' video's removal from YouTube sparked online calls of censorship, several spin-off uploads to YouTube, and drove hundreds of thousands of views on the video within hours of it being re-uploaded to Vimeo - the total number of views on all versions of the video is now over 1.5 million!